Scent-emitting advertising trial sniffs out suckers in Japan

Apparently July is a hot month for ad trials in Japan, as just weeks after a number of 65-inch digital posters were installed in a Tokyo train station, in flies word that yet another consumer-luring installation is being tested. Recruit and NTT Communications are delivering Scent-emitting LCD Display Systems to an underground mall in the heart of Japan, each of which rely on a 42-inch LCD and a scent-sprayer that emits delightful odors to correspond with the on-screen imagery. The goal is to attract onlookers and get them to grab a nearby coupon book, but considering that the experiment shuts down on August 1st, you should probably get your nose down there in a hurry if you're looking to score some savings.

[ Via: Engadget ]
[ Tag: ads,advertise,advertisement,advertising,digital signage,DigitalSignage,japan,ntt,ntt docomo,NttDocomo,recruit,scent,smell,smellvertising ]

Researchers boast of progress towards more efficient OLED lighting

We haven't seen all that many OLED lighting options, but a group of researchers from the University of Michigan and Princeton University say they could be on the verge of changing that situation, with them now boasting of a new breakthrough that could greatly increase the efficiency of OLEDs. The key to that, it seems, is a combination of an organic grid and some tiny dome-shaped micro lenses that guide the trapped light out of the devices. As the researchers point out, with current OLEDs, only 20% of the light generated is actually released, but they say this new method could boost the efficiency by a full 60%, or about 70 lumens per watt of power. Of course, they're also quick to point out that all of this is still quite a ways away from becoming practical for commercial purposes, although they seem to be optimistic that the eventual production cost for these new and improved OLEDs will be competitive with existing ones.

[ Via: Engadget ]
[ Tag: oled,oled lighting,OledLighting,princeton,princeton university,PrincetonUniversity,university of michigan,UniversityOfMichigan ]

Microsoft Research thinks telescopic pixels will rival LCDs

The boys and girls at Microsoft Research are getting set to publish a report detailing a competing (and in their perspective, superior) technology to replace the LCD monitors we've grown to know and love heart with reservations. By using pixels that boast "a pair of mirrors to block or transmit light," displays could theoretically be created which are "faster, brighter, and more power efficient than liquid crystal displays." Dubbed telescopic pixels, the devices would be able to turn off and on in under 1.5-milliseconds, which is quick enough to put "red, green, and blue light-emitting diodes behind each pixel." Furthermore, these pixels are way brighter than those used in LCDs, which means users would see less power draw and be able to view the screen more easily in direct sunlight. Sounds solid from here, but could you not humor us with a release time frame or something?

[ Via: TG Daily ]
[ Tag: display, display technology, DisplayTechnology, LCD, microsoft, Microsoft Research, MicrosoftResearch, monitor, pixel, Telescopic ]

Hands-on with Samsung's new holiday lineup

We got a gander at Samsung's fancy new tellervisions and other stuff, and while the basic design language hasn't changed a whole ton in recent years, there's always something new going on. We're particularly enthusiastic about the new Series 8 LCDs, which manage a standard complement of ports in 2-inch thick form factors -- none of that ports-in-the-base nonsense. The cute little InfoLink RSS widgets (pictured) are also quite the welcome addition to Samsung's lineup, since these days we really can't be bothered to lift our phone up to eye level and check the weather on there. We bet you think we're kidding. Samsung is always droning on about the "Touch of Color" design, which is present in all its new televisions, along with its new computer monitor / TV hybrid displays. The flavor of the month is a new honeycomb pattern worked in with the color, but we really couldn't care less -- we'd rather watch TV. Elsewhere in the event we got to handle Samsung's new cameras and camcorders. The new TL34HD is a particular stunner, though we do prefer the older black / blue color scheme. Nothing could have prepared us, however, for the SC-MX20. While in press photos it appears to be just another cheap-ass YouTube camcorder (which it is), in person the build quality and amazing color choices really blew us away -- and trust us, no one is more surprised than we are by this fact. Most everything on display will be available next month.

[ Via: Engadget ]
[ Tag: features,hands-on,samsung,sc-mx20,series 8,Series8,tl34hd ]

Toshiba and Matsushita to Start Cranking Out OLEDs in Massive Numbers [Displays]

Toshiba and Matsushita's joint display group is about to become the first Japanese firm to jump into the OLED production game, and in a big way—their announced factory will begin producing as many as one million 2.5-inch OLED panels per month when it comes online in the fall of next year. What could they be up to? OLED iPods perhaps? It's pretty far down the road for any serious speculation, but rumors of an OLED-equipped iPod which would use less power by eliminating the backlight and offer better color reproduction have been flying for a while. And the 2.5-inch size matches what's currently found on the iPod classic, as well as the Zune 80 (Zune 80 uses a 3.2 inch screen, thanks Marx). Autumn 2009 is a long way off, and these could just end up in one of many OLED-equipped phones or PMPs already out there, so don't hold your breath on this one. [Bloomberg via Electronista]

[ Via: Gizmodo, The Gadget Blog ]
[ Tag: ]

Toshiba and Matsushita to jointly manufacture small OEL displays

The world already knew of Toshiba and Matsushita's separate plans to barrel into the OLED realm, but Toshiba Matsushita Display Technology is all set to become the first in Japan to "mass produce organic electroluminescent, or OEL, display panels." Reportedly, the two outfits will establish manufacturing lines in the Ishikawa Prefecture in fall of 2009, with plans to churn out one million 2.5-inch EL displays. Granted, the products will be rather minuscule in nature, with the idea being to fit them into cellphones, PMPs and other handheld gadgetry. Better hurry -- Samsung's pulling away over in South Korea.

[ Via: CNET ]
[ Tag: display,display technology,DisplayTechnology,joint venture,JointVenture,manufacture,Matsushita,OEL,oled,organic electroluminescent,OrganicElectroluminescent,panasonic,Toshiba,Toshiba Matsushita Display Technology,ToshibaMatsushitaDisplayTechnology ]

Armpit-based displays provide odd form of advertising

Not that London isn't the unofficial home to weird ads or anything, but this one is just taking things way too far. Reportedly, deodorant manufacturer Right Guard has created an armpit-based method of advertising which has cleverly been dubbed "pitvertising." We've no idea if the trial will turn into anything permanent, but unless garb with these displays are given away for free, we can't imagine too many self-respecting Londoners becoming walking stare magnets just because.

[ Via: textually ]
[ Tag: ads,advertising,armpits,commercial,deodorant,england,london,marketing,pitvertising,right guard,RightGuard,uk ]